Watch how products live, fail and get hacked in the wild — workarounds, emerging niches, retiring categories. Build the next SKU on what people actually do, not what surveys say they intend to.
Every dot is a workaround your customers are doing right now. The bottom-right quadrant is what your shelf does not sell against behaviour that's already mainstream. That gap is your next SKU — and the size of the dot is how many people are waiting for you to ship it.
Stated preferences barely correlate with what shows up in baskets six months later.
When people hack, repurpose, or DIY around a product — that's a category waiting to be built.
Every breakout SKU was a small niche obvious to no one but the buyers themselves.
Map how customers DIY, repurpose, hack and bundle products — surfacing latent SKUs and adjacent categories.
Detect new consumer cohorts and use-cases months before they reach trade press or category data.
Identify when a category is being abandoned, downgraded, or substituted — and what's replacing it.
We'll show you a live read against your category. 30 minutes, no fluff.